The Benefits of Professional Product Photography
In an e-commerce driven world, your products are the backbone of your business. There’s no denying the importance of great product photography, whether you’re looking to improve sales on your e-commerce product pages or increase engagement and conversion through social media.
Studies show that over 60% of consumers consider image quality to be pertinent when making purchases over the internet, so investing in clear, high resolution photography is vital for brands to make their mark in a saturated marketplace.
Increase search and social mobility
Making your brand more visible is the first step to generating awareness and sales. Visual content typically does very well online, while consumers are 40x more likely to share content that features an image across their social channels. The more shares your product pages receive, the more likely you are to reach new customers, increase traffic and strengthen SEO through social signals.
This means that your photography should not only be professional but should also be highly distinctive and branded. Creating shareable content starts with researching your target audience, establishing exactly what content your existing customer base is already sharing and where.
Mastering the art of product photography on Instagram is going to differ from taking photographs for Twitter and Facebook, for example. Posts on sites like Twitter are also restricted by character limit, which places more emphasis on stand-out imagery over lots of written content.
Build trust
Far from being able to touch and engage with products as they would in store, customers shopping online only have the imagery you provide to get an idea of exactly what you have for sale. This emphasizes the importance of high resolution photography that clearly demonstrates what the consumer can expect to receive when they make a purchase. Visual elements are particularly important to brands that exist solely online.
Below are some images & the link to the blog post via my website, highlighting products for one of my clients, Elemental Bottles (elementalbottles.com). Enjoy!
Sincerely,
Jay-Renee
The Ford Center @ The Star - Frisco, Texas
The Ford Center at The Star is a state-of-the-art, 510,000 square foot indoor athletic facility shared by the Dallas Cowboys, the City of Frisco, and Frisco ISD’s high schools. The facility seats 12,000 and features interior and exterior video boards. At 2,270 square feet, the exterior video board is the largest in high school sports. The facility is home to Dallas Cowboys Football Operations including locker room, training room, coaches’ offices, team rooms, Training Table and hydrotherapy. Ford Center boasts one indoor and two outdoor (one turf and one natural grass) NFL and University Interscholastic League (UIL) compliant practice fields. Four luxury suites and a premium hospitality area, Cowboys Club, overlook the indoor stadium and outdoor practice fields.
I had the opportunity to take some aerials over this past weekend...I hope you enjoy!
Real Estate & Commercial Property...Images that speak!
Professional Photography has caused a fundamental shift in the real estate industry and is playing a key part in the success of many businesses in general
Professional Photography has caused a fundamental shift in the real estate industry and is playing a key part in the success of many businesses in general. Statistically, real estate listings that use professional photography services do much better than those that use photos from cheaper point and shoot or camera phone images. Although, recently point and shoot cameras have improved drastically and have many DSLR level features and specifications, they still require the photography knowledge and expertise in order to use that equipment effectively. 95 percent of users who view the photo(s) on a listing spend a total of 20 seconds longer looking at professional/high quality images of the home or property; just another reason to have outstanding imagery.
If you are in need of professional commercial property or real estate photography, please visit https://www.jreneephotos.com/commercial-property to view my portfolio. Invest in your imagery!
Jay-Renee
